I read in the Irish Times this morning that Nestle's first quarter sales are only down by 2.1% - not so much down to recession but a late Easter & a strong CHF. In the Reuters report, analysts are quoted saying that the company is "well positioned to ride out the recession compared to its rivals due to its comprehensive range of products and wide geographical presence."
Wouldn't you love to be so successful that you had a finger in every pie, in every price bracket, in every market? A simple lesson for us all there methinks.
I think I'll go make myself another Nespresso to make myself feel better.