Pop Up Ad Marketing

Pop up ads. You know the ones I mean. You're having a casual surf, reading the news or the gossip, something that's up to date in terms of content, and POP goes an ad. That's not blocked by your pop-up blocker. The makers of the ad have kindly put in a big X to help show you how to CLOSE the WINDOW because you may NOT actually be interested in whatever promotion they happen to be running at the time.

And when you click the X, what happens? You are brought to their website. You click the "CLOSE" and what happens? You are brought to their website.

How irritating is that? I know it'll go away after a few seconds but I just hate it when I try to scroll away from it - and it follows! Very clever designing, hats off, but go away!!

It has happened to me most recently on independent.ie and entertainment.ie to name but two, and it is just irritating! Most of the time, these ad campaigns are organised by agencies, rather than the company themselves. So you can't blame Aer Lingus or HB Ice-Cream, or Heineken - can you? They think they're getting lots of hits on their websites as a result of this uber-expensive (no doubt!) campaign, when really it is just the pee'd off public trying to get rid of the ad off their screen when they're perusing the newspapers on their teabreak! Grrrr. Is that an unethical business practice or what? I think it's wrong. Would be interested in hearing what everyone else thinks.